Miami Beach Casino Because Tom Brady – Wait What?

Looks like gambling may be coming to South Beach

Jeffrey Soffer looks like the bad guy from every Wall Street movie ever made. And he’s got pockets like one.

The chairman and CEO of Fontainebleau Development, his net worth is estimated at ~$1B. He’s also husband to Australian model Elle Macpherson.

His company’s impressive portfolio includes (deep breath): 13 residential communities, 9 high-end restaurants, 3 commercial buildings, 2 wellness centers, 2 golf courses, 1 Harley Davidson dealership, 1 marina, 1 aviation facility, and 1 casino.

The portfolio also includes 4 hotels, highlighted by the popular Fontainebleau in Miami Beach. It’s home to one of the most famous nightclubs in the world, LIV:

Soffer has wanted to bring a casino to his South Beach hotel for over a decade now, and lucky for him, he’s buddies with 7-time Super Bowl Champion Tom Brady.

It looks like Soffer has been trotting out Brady on his megayacht to schmooze legislators and give their wives something to think about when they have to sleep with their gross husbands later that night.

And it might be working! You can get more details from the real journalists, but in short: things are looking up for gambling in Miami Beach…relatively speaking, at least. Governor Ron DeSantis* met today with lawmakers and gambling stakeholders to discuss legislation.

The details of the legislation are largely unknown, but here’s what insiders say:

Soffer would transfer his current casino permit from Big Easy (15 miles north of Fontainebleau) and a new compact with the Seminole Tribe of Florida (think Hardrock Casino). “Under the proposal, the tribe would bring online sports betting to Florida and would allow the state’s existing horse tracks and jai-alai frontons and slots casinos to license sports betting activities from them and to install video lottery terminals.”

There’s a lot of resistance to the idea of gambling on South Beach, however. Basically, people worried it will bring in the wrong crowd. To those people I say – have you walked down Ocean Drive lately?

If you want quiet and peaceful then South Beach ain’t the place for you. SoBe is made for debauchery, cocaine, and beaches. What’s a little gambling gonna hurt?

Now I certainly would never live there myself. Fuck that. No, I’ll stay put in the suburbs where the traffic is bad instead of awful, the skinny jeans are a little fatter, and the overall vibe is a little less douchey.

But I do love casinos, so the idea of hitting the roulette table on the way to the beach sounds appealing to me. And I’m willing to bet a lot of others feel the same way. Especially the type of professionals that Miami is trying to attract at the moment (finance/tech).

*It should be noted Gov. DeSantis is a noted Trump supporter, and Trump’s businesses could stand to profit from decisions that come from this. I couldn’t care less about that, but it does presumably benefit the pro-gaming side.