Dancing into the job market
I have something nice to say about Gen Z
Hello Idiots! ✊
I have something nice to say about Gen Z (well Tik Tok, really, but in my mind, they are one and the same).
Shocker, I know, but they did something that’s…actually kind of cool. I do see one major flaw, though.
Hopefully, that gets resolved with logic and reason1.
If someone sent you this email, they’re telling you to sign up. You can do that here:
I am in a pickle.
You see, normally a headline like this would fall right in my “old man yells at clouds” wheelhouse. However, due to some sort of twisted social media version of Stockholm Syndrome, I actually don’t hate this idea.
From July 7-31, 30 companies will be participating in Tik Tok Resumes:
Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok.
Recruiting employers include Target, Shopify, NASCAR, Forever 21, Chipotle, Abercrombie & Fitch, WWE, and the Detroit Pistons.
The vast majority of the jobs are entry-level, naturally, but there’s a little bit of everything:
Entry: Business Development with the Detroit Pistons, or Sales at NASCAR
Associate: Growth Analytics Manager at Sweetgreen, or a Producer at McKinney
Mid-Senior: Corporate Communications Manager at Abercrombie & Fitch
Executive: VP, Global Operations at Zenith
You’ve-Made-It: WWE Superstar
Given that the US is in a bit of a labor pinch, I for one am open to any and all ideas that would help bridge the gap between the +9M Americans who want a job, and the companies with +9M job openings.
Now, was my knee-jerk reaction to laugh at the prospect of a Fortune 500 company’s HR team screening potential candidates by sifting through an endless vault of awkward dance videos?
But, am I a super mature big-boy-pants-wearing adult who understands that anything that will help connect workers with work ought to be encouraged?
Frankly, I think companies should be doing much more recruiting via social media. Niche startups would probably benefit from this the most.
Even Wall Street is digging for talent in unconventional places. Back in February, Cindicator Capital was looking to hire a Sentiment Trader who was “an active member of r/wallstreetbets2” and had a thing for deep, out-of-the-money call options (risky investments):
This is to say that talent recruitment is no longer a cookie-cutter process.
Here’s another example of a company looking for a job with skills that would never show up on a traditional CV:
Another way to put it is: the traditional way of doing things is out. A statement that can be applied to virtually every facet of life these days. The labor market has become one such area.
Especially now that work-from-home (WFH) is becoming less of a perk and more of a given, a cover letter in the form of a short video could streamline the recruitment process for companies.
It could also provide an edge to candidates whose resumes might be lacking by conventional standards. You know, the resumes that are automatically “kept on file”?
As it is, if an employer is hiring a remote worker, the final step is usually a Zoom call anyway. The employer’s objective for this video chat session is mostly to ensure that the person they are about to hire is not a serial killer.
Fair enough, but why not just make sure they’re not a serial killer from the start?
I can see these elevator-self-pitching videos become somewhat of a norm for job applications, depending on the industry and type of position.
So, just how job boards like LinkedIn have a “Cover Letter (optional)” button on job applications, I expect that soon we’ll be seeing a “Submit a Video (optional)” button right below that as well.
There is one, very bright, very red flag to Tik Tok Resumes, though, and it might be a deal-breaker for many. It would be for me: in order for companies to receive your #TikTokResume, your video and your account have to be PUBLIC.
I do not like this public nonsense one bit.3
I expect a lot of people feel the same way which means participation will only be a fraction of what it could truly be, and that’s a shame.
Fix that policy and this goes back to being a great idea!
TL;DR: Video resumes via Tik Tok for real jobs with real companies = good (mostly).
P.S. When you’ve sent 100 Tik Tok Resumes and received 100 rejections but you won’t let it bring you down:
Thanks for reading! ✊
Just kidding, they’re still Tik Tok ¯\_(ツ)_/¯
Wrote the anonymous author